Fake Instagram Followers – How to Detect Before Influencer Collaboration?

Fake Instagram Followers – How to Detect

Fake followers are a severe problem for influencer marketing. You need real followers to boost your brand credibility and generate sales. However, with the rise of fake accounts on Instagram, it has become increasingly difficult to determine how many followers are real.  This is why you should look for suspicious activity when working with influencers … Read more

What are Influencer pods and how brands should handle them?

Instagram Pods Effect on Influencer Marketing

2022 was the year when Instagram changed its chronological feed for an algorithm timeline. This change resulted in difficulty to reach an audience for many users. Instagram communities looking to counter this algorithm formed a close group called influencer pods. Instagram pods were not that apparent at first, But when marketers started noticing the comments … Read more

Five major predictions for influencer marketing in 2022

Five major predictions for influencer marketing in 2022

Most of us have bought something recommended by our favorite influencers, and we all are witnessing the power of influencer marketing. That is why Influencer marketing is one of the hottest marketing trends right now.  Top brands are collaborating with influencers to drive sales. And why would’nt they influencer marketing has proven to give better … Read more

How brands reward influencer Campaigns in the holiday season

How brands reward influencer Campaigns in the holiday season

There is no denying that influencer marketing works, or it wouldn’t be an $8 billion industry. Several case studies suggest that influencer marketing yields vast returns. However, you won’t start getting results with just high spending on influencer marketing software and good content. But why not? Because there are various complexities in influencer marketing, from … Read more

Get Closer to your customer: Influencer marketing for small businesses

Influencer marketing for small businesses

There is no denying that influencer marketing works, or it wouldn’t be an $8 billion industry. Several case studies suggest that influencer marketing yields vast returns. However, you won’t start getting results with just high spending on influencer marketing software and good content. But why not? Because there are various complexities in influencer marketing, from … Read more

How to track influencer marketing KPI using influencer marketing software

track influencer marketing KPI using influencer marketing

There is no denying that influencer marketing works, or it wouldn’t be an $8 billion industry. Several case studies suggest that influencer marketing yields vast returns. However, you won’t start getting results with just high spending on influencer marketing software and good content. But why not? Because there are various complexities in influencer marketing, from … Read more