Instead of traditional marketing, companies are now focussing on marketing through influencers, who have a huge following on social media channels. This is because people prefer the recommendations of the influencers instead of relying merely on brand adverts and posts.
As influencers are regular people, their suggestions seem more credible. However, for this marketing strategy to work seamlessly, brands need the help of digital marketing agencies that use different influencer marketing platforms to search and connect with influencers.
Here are the top 10 influencer marketing platforms in India that brands and agencies rely on:
Qoruz is a complete influencer marketing platform that has already served numerous national and international brands. It includes brands like MG, Swiggy, Loreal Paris, Edelman, ITC, etc.
It offers a search wizard that allows you to search the influencers based on their category, brand mentions, content, and bio.
Qoruz enables you to compare the influencers through a table that measures various performance metrics and influencers’ costs. Therefore, comparing influencers and choosing the perfect ones for your marketing campaigns becomes easy with Qoruz.
Powerful campaigns can be created by using this platform’s robust influencer marketing tools. You also get to monitor the campaigns of the influencers, view the progress, and make optimizations in real-time.
It also offers audience analytics that enables you to track audience engagement based on the demographics and other criteria. With flexible options to find, connect, deal with, and work with influencers, Qoruz has to be one of the best influencer marketing platforms in the industry.
Upfluence is a popular influencer marketing platform in the market. Over the years, it has worked with top clients like AXA and PayPal. Moreover, it includes Publisher, a system that helps brands manage their relationship with influencers. Also, it is easy to find influencers of specific categories by using Facade’s search engine that is offered by it.
While Upfluence allows brands to contact the influencers, it provides easy options to follow them and track the campaigns.
The users can connect with influencers seamlessly through this platform and incorporate several tools that help brands get deep insights into the influencers they can work with.
Klear is a robust influencer marketing platform that allows you to discover, analyze, manage, and connect with influencers. Moreover, it offers tools that measure the performance of the campaigns. Working with leading companies like Coca-Cola and Veritas, Klear has proven its worth across multiple niches.
The one thing Klear stands out is its influencer CRM, which helps brands manage campaigns. It allows you to set priorities for each task and collaborate with your team members without any hurdles. Through Klear Connect, you can connect with all the influencers from a single place.
You no longer need to keep track of email threads or messages to collaborate with the influencers. Moreover, it allows you to work with influencers on Instagram, YouTube, TikTok, and other social media channels.
Traackr is an influencer marketing platform that helps you easily handle all influencer marketing. By working with top brands like Michelin and Tatcha, it has proven its track record in various market segments.
It has a large database and can give you insights into the influencers that help you decide whether to work with them or not.
The filters like language, location, gender, follower count, engagement rate, job title, etc., allow you to search for influencers based on your requirements. You may also choose your audience by using filters like age, interests, gender, location, brand affinity, income level, and occupation.
This platform also gives recommendations based on the brand mentions of the influencers. Setting up organic and paid campaigns and coordinating with creators becomes much easier with Traackr.
HypeAuditor offers a complete stack of solutions when it comes to influencer marketing. It helps you discover influencers using quality filters based on brand affinity, audience demographics, and other categories.
The basic HypeAuditor plan starts at approximately Rs. 27,000. Brands can work with social media influencers who are active on YouTube, Instagram, Twitter, Twitch, and Tiktok. It has a database of over 50 million influencers and offers over 35 metrics for influencer vetting.
This influencer marketing platform’s AI fraud detection system lets you detect fake followers and engagement in real-time.
The deep learning algorithms integrated into this platform allow brands to find suitable influencers for their promotional campaigns.
With Kofluence, brands access social listening tools that help them recognize the customers’ expectations and needs. Moreover, its data-driver influencer marketing system enables you to find creators and manage the workflow with them seamlessly.
The marketing campaigns can be automated. This platform has worked with top brands like Lotte and BharatPe. With Kofluence, influencers can work with their preferred brands via four steps. Campaign Discovery, Kofluence Approval, Content Creation, and Go Live.
Also, this influencer marketing platform encourages influencers to create only original and inspiring content for the brands. Once the content is created and approved, brands can view the engagement on them.
7. Pulp Key
Pulp Key is a technology-based influencer marketing platform that has worked with top brands Amazon and Ola. While it stands out by providing insights beyond follower count regarding influencers, it also helps you find the right influencers for your brand or products.
The engagement quality, posting habits, campaigns, and other insights about influencers help you find the best influencers for your marketing campaigns.
Apart from finding creators, Pulp Key also assists when it comes to generating quality and creative content for your campaigns. With its useful tools, you can track the performance of campaigns in real-time and get in-depth insights about them.
The dashboard lets you download high-definition videos and images that the influencers have created for your campaigns. It helps you collaborate with influencers on Snapchat, Facebook, YouTube, and Instagram.
Collaborating with creators is easy with Pulp Key as it allows you to control everything, including making the posts live. All these reasons make it one of India’s best influencer marketing platforms.
An extensive influencer marketing platform, Influencer helps brands find top-quality influencers related to different categories. With a database of more than 70k bloggers and influencers, it becomes easy to work with the right influencers for your business through this platform.
With clients like Nykaa and Tata Cliq, Influencer is already an established influencer marketing platform in India. It helps you find influencers from various categories like food, travel, automobile, gaming, etc. Popular celebrities, models, sportspeople, and fitness experts have also participated in the campaigns powered by an influencer in the past.
It specializes in organic campaigns and provides complete control to the brands from ideation to content creation and publishing. It also provides fine details of influencer pricing via its calculator.
This influencer marketing platform can set marketing campaigns of a diverse range and scale. It is also possible to develop a budget, reach, audience type, and other metrics for a particular campaign. You can find influencers working on YouTube and Instagram on Influencer.
With a database of over 26K influencers, Youtuber vloggers, Bloggers, and influencers from Instagram, Tiktok, etc. Plixxo seems to be a promising platform.
Individuals with a minimum following of 1000 followers can join this platform. As a result, it has micro-influencers that are popular in schools, colleges, and universities.
Businesses with a limited budget can also sign-up with them to launch influencer marketing programs that suit their requirements. Brands like Cadbury and Puma have worked with them, showing that they can also manage large-scale campaigns.
Though a relatively new influencer marketing platform, OPA already has a database of over 50k influencers. It has worked with top brands like Godrej and Lakme in a short span.
You can find social media influencers associated with YouTube and Instagram on this portal. Moreover, you can also collaborate with popular bloggers in India through OPA. Apart from targeting influencers with a huge following, OPA also lets you collaborate with micro-influencers to spread awareness about your brand and products on a large scale.
Micro-Influencers not only suit best for campaigns with a limited budget and are also ideal for promoting your brand and products passively. With OPA, brands can generate maximum results for their business with a limited budget. Therefore, it is an ideal influencer marketing platform for startups and small businesses.
While choosing one platform from the numerous influencer marketing platforms is challenging, it is always wise to order a demo. Also, it is better to work with influencer marketing platforms like Qoruz that offer maximum technical support and insight tools.
The campaign planner of Qoruz makes it stand out from its competitors like Upfluence, Klear, Hype Auditor, Tracker, etc. Also, it offers detailed reports of campaigns that provide useful insights into influencers’ performance and their campaigns.
Finding the best influencers for your brand and products lets you create powerful influencer campaigns. In short, if you have not tried your hands on influencer marketing yet, Qoruz would be the right platform to get started. Post your campaign with Qoruz today and explore its features and services!