Social media: The world thrives in it. So is your target audience.
Being actively present on social media helps stay on top of your audience’s list (if not, at least as one of the brands they consider).
Researching, content curation, and posting during the target audience’s active time consumes most of your time.
Automating most of the above processes might save hours while you can ensure you don’t miss posting any content and continue growing your brand.
With so many social media platforms and tools available, it can be overwhelming to decide which ones are the best fit for your business.
This article covers social media marketing platforms, content curation, and analytics tools to help you achieve your marketing goals.
Social Media Marketing Platform
#1 SocialPilot
Streamline your social media management with SocialPilot, a tool that lets you schedule posts, create content, and monitor your analytics in one place. Whether you’re an individual user or managing multiple social media accounts, SocialPilot makes it easy to stay organized and engaged with your followers.
Free trial
SocialPilot offers a 14-day free trial.
Features
- Content calendar, curation, and publishing
- Detailed insights with analytics
- Team management and collaboration
- RSS feed automation
- Bulk scheduling
- Chrome extension
- Client management
- Engagement to know what’s going on with the audience
Pros
- Supports Google My Business, Facebook, Tumblr, Twitter, LinkedIn, Instagram, and Pinterest
- Detailed analytics reports
- User-friendly interface with a simple setup process
- Social inbox for managing all social media interactions
- Provides white-labelling options for agencies and businesses
Cons
- No sentiment analysis.
- Limited social listening capabilities
- Lacks features for Instagram direct publishing
Pricing
SocialPilot offers four pricing plans
- Professional $25.20/ month
- Small team $42.50/month
- Agency $85.00/month
- Agency+ $170.00/month
* The above-mentioned price is applicable when billed annually.
#2 Mention
Mention is a community management tool that monitors keywords, analyzes competitors’ strategies, and discovers influencers. The popular “alerts” feature provides real-time notifications for tracked keywords and delivers daily analytics summaries to your inbox. With mention, you can have instant access to brand mentions on the web and the ability to filter analytics for specific metrics.
Free trial
You can avail a 14-day free trial with Mention.
Features
- Basic, standard, and advanced conversation alerts
- Brand and product mentions
- Social media listening and comprehensive analytics
- Plan, schedule, and publish social media content
Pros
- Multiple language support for monitoring social media
- Real-time alerts for brand mentions and social media notifications
- In-depth sentiment analysis
- Integrated Facebook, Twitter, Instagram, and YouTube
- User-interface is intuitive
- Search brand keywords, analyze, and download the report
- Monitoring multiple profiles is limited
Cons
- Not economical for small businesses and individual users
- Limited features for Instagram and LinkedIn
- Lacks customization options for reporting
- Few advanced features require additional billing
Cost
Mention offers four pricing plans:
- Solo – $41/month
- Pro – $83/month
- ProPlus – $149/month
- Company – Custom pricing
*The above-mentioned price is applicable when billed annually.
#3 Sprout Social
Sprout Social allows businesses to manage their social media presence across multiple platforms. With features like social media scheduling, content creation, analytics and monitoring, influencer management, and community management, Sprout Social is an end-to-end solution for all of your social media needs.
Free Trial
Sprout Social offers 30-day free trial
Features
- Social Analytics
- Social publishing
- Campaign optimization
- Social engagement
- Competitor, follower, and post analysis
- Social reporting
- Brand mentions
Pros
- User-friendly interface that is easy to navigate
- Robust social media analytics and reporting features
- Advanced audience targeting and engagement tools
- Integrations with popular social media platforms
- Mobile app for on-the-go social media management
- Bitly integration to shorten the links
Cons
- Using the tool requires a bit of a learning curve
- Cannot create Twitter threads
- Cannot tag LinkedIn accounts
- No alerts when scheduled posts fail to deliver
- The bulk-post upload feature is limited and time-consuming
Cost
Sprout Social offer four types of pricing plans based on brand requirement and number of users:
- Standard – $249/month, +$199/month for each additional user
- Professional -$399/month, +$299/month for each additional user
- Advanced – $499/month, +$349/month for each additional user
- Enterprise – Custom pricing
#4 Oktopost
Oktopost is a social media management platform designed specifically for B2B businesses. With features like social media scheduling, content creation, analytics and monitoring, employee advocacy, and lead generation, Oktopost is a comprehensive solution for B2B social media marketing.
Free trial
Oktopost does not offer a free trial.
Features
- Social media scheduling and publishing
- Social media listening and monitoring
- Advanced analytics and reporting tailored to B2B businesses
- Employee advocacy tools
- Lead generation and social selling features
- Integration with popular marketing automation platforms
Pros
- Advanced social media analytics and reporting features tailored to B2B businesses
- Employee advocacy tools to encourage employees to share branded content on social media
- Integration with marketing automation platforms like Marketo, Eloqua, and Salesforce
- Advanced lead generation and social selling features
Cons
- The cost may be high for small businesses or startups
- Cannot tag other accounts while posting
- PDF format files often require manual posting on social sites
Cost
Oktopost pricing plan is not available online however you can request a product demo and know their pricing.
#5 Loomly
Loomly is an intuitive social media calendar that streamlines the content creation process from start to finish. Create, review, and publish high-quality social media posts and ads that will captivate your audience, while saving valuable time and resources.
Free trial
Loomly offers a 15-day free trial.
Features
- Content calendar and post scheduling
- Post ideas and inspiration
- Collaboration features for team-based content creation and approval
- Advanced audience analytics and post-optimization
- Integrated with Push, Microsoft Teams, email, and Slack to receive notifications
- RSS feeds
- Custom post ideas
- Post & ad mockups and preview
Pros
- Easy-to-use interface with drag-and-drop functionality
- Collaboration features for team-based content creation and approval
- Advanced audience analytics and post-optimization features
- Integration with popular social media platforms for scheduled publishing
- Mobile app for on-the-go access
- Analytics for posts even for ones not posted via Loomly
Cons
- Manual uploading for Snapchat and Tiktok
- Limited customization options for post templates and branding on the lower-tier plans
- No automatic published for Instagram and Facebook
- No notifications are sent when approvals are submitted
Cost
Loomly offer 5 types of pricing plans based on the number of users:
- Base – $26/month
- Standard – $59/month
- Advanced – $129/month
- Premium – $269/month
- Enterprise – Custom pricing
*The above-mentioned pricing is applicable when purchased annually.
#6 Hootsuite
Hootsuite is a social media management platform that allows brands to manage multiple social media accounts from one dashboard. With features like social media scheduling, content creation, and analytics reporting, Hootsuite makes it easy for businesses to build their social media presence and engage with their followers.
Free trial
Hootsuite offers a 30-day free trial.
Features
- Social ads reporting and analytics
- Content and keyword monitoring
- Content planner
- Content and asset library
- Engage with customers
Pros
- User-friendly interface
- Supports Instagram, Facebook, Pinterest, YouTube, Twitter, Tiktok, and LinkedIn
- Accessing messages in one inbox
- Schedule posts and make changes across multiple platforms
- Content bank for content inspiration
- Integrated with 30+ third-party applications
Cons
- Does not provide a product demo
- Lacks audience psychographics data
- Creating reels and Instagram story within Hootsuite is challenging
- Setting up social media channels consumes time
- Sharing reports to stakeholders requires you to be on the top subscription plan
Cost
Hootsuite offers 4 pricing plans based on the number of users and social accounts:
- Professional – Rs.1915/month, 1 user, 10 social accounts
- Team – Rs.7540/month, 3 users, 20 social accounts
- Business – Rs.45,000/month, 5 users, 35 social accounts
- Enterprise – Custom prices, starts with 5 years and 50 social accounts
*The above mentioned is applicable when billed annually, taxes excluded.
#7 Brandwatch
Brandwatch formerly known as Falcon.io is a social media listening and analytics platform helping businesses monitor online reputation, track brand mentions, and analyze social media trends. With features like sentiment analysis, influencer identification, and competitive analysis, Brandwatch provides the insights a brand needs to make informed decisions about your social media strategy.
Free trial
Brandwatch offers a 14-day free trial.
Features
- Competitor, sentiment, and trend analysis
- Reporting dashboard
- Influencer discovery
- Brand mentions
- Keyword tracking
- Scheduling posts
Pros
- Powerful social media listening and analytics features
- User-friendly interface
- Scheduling posts across different platforms
- Social listening provides a good overview
Cons
- Expensive for small and medium businesses
- The learning curve can be steep for beginners
- Real-time data is inaccurate and for some platforms, data is not available
Cost
Brandwatch does not publicly list its pricing on its website but plans reportedly start at around $1000 per month.
#8 Emplifi.io
Emplifi.io formerly called Socialbakers is an all-in-one social media marketing platform that offers features like social media publishing, analytics reporting, influencer discovery, and social media listening.
Free Trial
Emplifi offers a free trial.
Features:
- Competitor and audience analysis
- Content library
- Social publishing and engagement
- Campaign optimization
- Report customization and exporting
- Hashtag and sentiment analysis
Pros
- Persona mapping
- Discovering influencers for Instagram and Facebook
- Compare performance across multiple platforms from one place
Cons
- Expensive for small business
- Does not provide metrics for Twitter
Cost
Emplifi provides two pricing plans
- Essentials package – $200/month
- The complete social marketing cloud – $400/month
*The above-mentioned pricing is applicable when billed annually
#9 Tailwind
Tailwind is a social media scheduling and analytics tool specifically designed for businesses focusing on Pinterest and Instagram marketing. It allows you to schedule posts in advance, optimize content with features like SmartLoop and Tailwind Tribes, and track performance with analytics.
Free trial
Tailwind offers a free plan. However, its free plan is up to 100 scheduled posts with no time limit. After the usage of 100 scheduled posts you will have to opt for the paid plans.
Features
- Scheduling and publishing posts for Pinterest and Instagram
- SmartLoop and Tailwind Tribes for increased engagement and reach
- Advanced analytics and reporting features
- Hashtag suggestions for Instagram
- Visual planner for Instagram grid planning
Pros
- Designed specifically for Pinterest and Instagram
- Cuarte and schedule Instagram and Pinterest posts
- Easily designing pins
- Analytics and reporting features
- User-friendly interface and easy to navigate
Cons
- Limited integration with other social media platforms
- Groups in the community section has very low engagement and spammy
Cost
Tailwind offers three pricing plans based on the number of Pinterest and Instagram accounts and posts:
- Pro – $10.39
- Advanced – $15.99
- Max – $31.99
*The above-mentioned charges are applicable when billed annually.
#10 Buffer
Buffer is a social media management platform that allows you to schedule posts, analyze performance, and manage multiple social media accounts in one place. Create, schedule, and publish high-quality content, with Buffer. It supports social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google My Business, and Mastodon.
Free trial
There’s a free version of Buffer with limited features. You can also avail 14 days free trial for the three pricing plans they offer.
Features
- Plan and publish content
- Analyzing social media posts and reports
- Building a landing page
- Buffer reply to engage with audience
- AI assistant to generate ideas and repurpose content
Pros
- Web version has user-friendly interface
- Scheduling and publishing features
- Advanced social media analytics and reporting
- AI to help write landing pages
- Integration of all social media platforms
Cons
- No drag and drop scheduling feature
- No direct Instagram publishing
- Requires third-party tool integrations
- Platform crashes when uploading bulk images
- Mobile application version is not user-friendly as web version
- Hashtag analytics data is limited
Cost
The following three pricing plans of Buffer is based on the number of social media channels you prefer to use:
- Essentials – $6/month/channel
- Team – $12/month/channel
- Agency – $120/month/channel
Social Media Marketing Analytics Tools
#11 Keyhole
Keyhole, the go-to tool for marketers who need real-time tracking and analytics. From hashtag tracking, sentiment analysis, to discovering influencers based on your niche, Keyhole provides the insights you need to start a campaign and grow your brand.
Free trial
Keyhole offers a free trail of 30 days.
Key Features
- Sentiment analysis
- Competitor analysis
- Social media listening
- Content publishing and scheduling
- Influencer tracking based on demographics, keywords, and hashtags
- Social media trends
Pros
- Real-time data and analytics
- Supports Twitter, Instagram, Facebook, and YouTube
- Report download in seconds
- Flexibility in data to track ROI
- Analyzing volume of branded keyword during promotions and events
Cons
- Limited data exports on lower pricing plans
- Doesn’t support LinkedIn
- Expensive for small businesses and individual users
Pricing
Keyhole offers three pricing plans:
- SMB and freelancers $79/month
- Corporate $239/month
- Agency $479/month
*The above mentioned price is applicable when billed annually.
#12 Rebrandly
Boost your brand recognition and enhance your link sharing capabilities with Rebrandly, a customizable link shortening and branding tool. Shorten and brand your links with your own domain, track clicks and conversions, and gain valuable insights into your audience’s behavior with Rebrandly.
Free trial
There’s no free trial you can avail with Rebrandly but there’s a free version u=available for one custom domain name and 2500 clicks to track per month.
Features
- Custom-branded links with personalized domains
- Link tracking and retargeting In Facebook, Twitter, AdWords, and more
- Customized analytics and reporting
- Workspace to work collaboratively
- Deep linking and traffic routing
Pros
- Custom-branded links with personalized domains
- Easy access to team members to manage and view set of branded links
- Targeting users based on device, browsing language, location, and other factors made easy
- Easily build, schedule, and send customized branded links received
Cons
- Cannot transfer domain name without customer support help
- Charges one time annual fee with every plan that might come as a surprise to few customers
Cost
Rebrandly offers pricing plan for individual and businesses based on the custom domains and clicks to be tracked for a month:
- Lite: $12/month
- Essential: $28/month
- Professional: $85/month
- Pro+ : $359/month
- Enterprise: Custom pricing
#13 Planable
Planable, a visual content calendar that simplifies the entire social media planning and collaboration process. Preview, edit, and approve social media content in real-time with your team, and effortlessly schedule and publish across multiple channels.
Free trial
There’s no free trial in Planable. However, there’s a free version available for you to plan and schedule 50 total posts.
Features
- Content calendar for visualizing posts
- Team collaboration features
- Approval process for quality control
- Post scheduling
- Customizable publishing workflows
- Social media analytics and reporting
- Version history
Pros
- User-friendly interface and easy to navigate
- Team collaboration features make it easy to work with others
- Content calendar provides an overview of scheduled posts
- Approval process ensures quality control
- Supports Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn, and Google My Business.
Cons
- Limited features for social media analytics and reporting
- Less customization options for the calendar view
- Analytics and reporting feature does not provide conversion rate data
- Cannot add Instagram story links when scheduling content
Cost
Planable offers three pricing plans based on the number of users and workspaces. The following pricing information is for 1 user and 1 workspace.
- Basic – $11/user
- Pro – $22/user
- Enterprise – Custom pricing
*The above mentioned price is applicable when billed annually.
#14 Awario
Awario, lets monitor your brand mentions, track competitors, and stay on top of the latest trends. With real-time monitoring and detailed analytics, Awario makes it easy to create social media campaigns that resonate with your audience.
Free trial
Awario offers a free trial for 7 days.
Features
- Real-time monitoring
- Detailed sentiment analysis
- Competitor analysis
- Boolean search
- Supports multiple languages
- Social selling
- White labeling
Pros
- Ability to filter positive and negative keywords for brand alerts
- Mobile application to access anywhere, anytime
- Folders to organize workspace
- Email alerts to ensure don’t miss out on conversations
- Competitor analysis via social selling
Cons
- Bit of a learning curve to use the tool
- Limited features for Instagram and LinkedIn
- Cannot reply to tweets directly from the tool
- Lacks customization options for reporting
Cost
Awario offers three pricing plans:
- Starter – $24/month
- Pro – $74/month
- Enterprise – $249/month
*The above mentioned price is applicable when billed annually.
Social Media Marketing Tools for Content Curation
#15 ShareIt
Elevate your social media content with ShareIt, a powerful tool for content curation and sharing. ShareIt makes it easy to discover and share engaging content from across the web, with features like bookmarking, content scheduling, and analytics. The tool is free to use and no payments are required.
Features:
- Bookmarking and content curation
- Social media scheduling and publishing
- Real-time analytics and reporting
- Integrations with Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Instagram, Google My Business and Vk
- Social media calendar
Pros
- Easy-to-use bookmarking and content sharing features
- Content library helping campaign research process
- Affordable pricing plans
- Real-time analytics and reporting Integrations with popular social media platforms
Cons
- Limited customization options for curated content
- The platform is not as comprehensive as some other content curation tools
- Some users have reported occasional technical issues
- Lots of ads and pop ups
#16 Buzzsumo
Discover the most engaging content on social media with Buzzsumo, the go-to tool for content curation and analysis. With features like topic research, content discovery, and influencer discovery, Buzzsumo makes it easy to create engaging and shareable content.
Free trial
BuzzSumo offers a 30 day free trial.
Features
- Content analysis and discovery
- Topic research and influencer discovery
- Report exporting
- Competitor and post analysis
- Customizable alerts and notifications
- Chrome extension
- Integrated with Facebook, Twitter, LinkedIn, and Pinterest
Pros
- Comprehensive content analysis and discovery features
- Advanced topic research and influencer
- Influencer discovery across integrated platforms
- Customizable alerts and notifications
Cons
- Most users find the tool expensive for the feature it provides
- LinkedIn integration is not available
- Outdated data for many social media accounts
- The UI is not user-friendly
Cost
Based on the usage, Buzzsumo offers 5 pricing plans
- Basic – $95/month
- Content Creation – $199/month
- PR & Comms – $199/month
- Suite – $319/month
- Enterprise – $999/month
*The above mentioned price is applicable when charged annually.
#17 Curata
Curata is a content curation tool that allows businesses to easily discover, curate, and share high-quality content with their audience. With Curata, you can streamline your content curation process and save time while still providing valuable content to your followers.
Free trial
Curata does not offer free trial to its users
Features
- Content discovery and curation
- Content workflow automation
- Advanced content analytics and reporting
Pros
- Content discovery and curation features
- Custom content curation workflows and automation options
- Advanced performance reporting
- Export or mail reports easily
- Integrated with Google analytics to analyze content marketing strategy
Cons
- The UI interface is not intuitive
- Posting articles to wordpress is challenging
- Analytics provided by Curata is very basic
- Limited reporting in terms of email campaigns
Cost
The pricing plan of Curata is not available online, however all the plans start at $699 per month.
#18 Quuu
Quuu is a content curation and promotion tool allowing businesses to easily discover and share high-quality content. With Quuu, you can build a content library of relevant articles, videos, and blog posts to share on your social media channels.
Free trial
Information about free trials is not provided on the website. However, there’s a free plan available for exploring 3 profiles and getting up to 6 suggestions per day.
Features
- Content discovery and curation
- Customizable content categories and tags
- Social media scheduling and publishing Integrations with popular social media platforms
- Customizable topic categories
- Social media scheduling
- Integrated with Facebook, Twitter, and LinkedIn Analytics and reporting features
Pros
- User-friendly interface that is easy to navigate
- Advanced content discovery and curation features
- Customizable content categories and tags Integrations with popular social media platforms
Cons
- Limited analytics and reporting features
- Limited content creation options
- No scheduling feature
Cost
Quuu offers three pricing plans
- Pro plan – $5/month
- Business plan – $15.83/month
- Agency plan – Custom pricing
*The above mentioned price is applicable when billed annually
#19 Feedly
Feedly is a content discovery and management tool that allows businesses to stay up-to-date on the latest industry news and trends. With Feedly, you can easily subscribe to RSS feeds from your favorite websites, blogs, and social media accounts, and organize them into collections for easy access.
Free trial
Feedly offers a 30 day free trial if you’re an enterprise brand. However, Feedly offers a free plan to read up to 100 feeds on the web and mobile application.
Features
- Content discovery and management
- Customizable feeds and collections
- Integration with popular social media platforms for easy sharing
- Customizable alerts and notifications
Pros
- User-friendly interface with customizable feeds
- Advanced content discovery, team-based curation and sharing
- Third-party integrations like Zapier, Slack, etc
- Keyword alerts and content discovery features
- Multi-language content support
- Mobile app for on-the-go access
Cons
- The free version is limited in terms of features and functionality
- The cost may be high for businesses with larger content needs or multiple users
- Articles curations on the feed are sometimes irrelevant
- RSS feed fails to provide real-time data
- Most suggested articles are overlapped
Cost
Feedly pricing plan is based on the content feed a brand may require. It offers three pricing plans:
- Pro – $6, 1000 feeds
- Pro+ – $8.25, 2500 feeds
- Enterprise – Custom price, 7500 feeds
Social Media Marketing Tool for Brands and Agencies
#20 Qoruz
Qoruz is an influencer marketing platform helping brands and agencies to identify and connect with influencers in their industry. With features like influencer discovery, campaign management, and real-time analytics, Qoruz is a comprehensive solution for businesses looking to leverage the power of influencer marketing.
Free trial
Qoruz provides a free trial after a demo call with a product expert. However, there’s a free version with limited features available for brands to see what the platform has to offer.
Features
- Advanced influencer discovery based on 30+ categories
- Automated campaign management and tracking
- Detailed influencer profiles with audience demographics, engagement metrics, and more
- Integration with Instagram, Facebook, YouTube, and Twitter for easy collaboration and reporting
- Real-time campaign data tracking
- Downloading campaign reports within minutes
- Content inspiration to track competitors campaign content
Pros
- Finding the right influencers across multiple filters
- Contacting influencers directly
- Sending message to influencer’s personal number or their email address via Qoruz contact details section
- Knowing the estimated cost of working with an influencer before shortlisting
- Easily requesting updated cost of an influencer via platform
- Comment sentiment to see the positive and negative comments on campaign posts
- Tracking campaign live to see the engagement
- Downloading post campaign reports into shareable files
- Team members access to the dashboard
Cons
The platform is primarily focused on influencer marketing, and brands with other social media marketing needs might not find it useful.
Cost
Qoruz offers pricing based on the credit system. You can use the credits to discover influencers, analyze their profiles, and track & download campaign reports. Schedule a demo, talk to our product expert and know the pricing based on your brand’s usage.
TakeAway
Social media is more than just a platform to connect with friends and family. It has become a vital marketing tool for businesses to connect with their audience and build brand awareness.
Amongst the 20 social media marketing tools above, let us know in the comments below which one you use most. Also mention any intuitive social media marketing tools we’ve missed in the list.
