Influencer marketing campaigns are all the rage, but let’s face it, reporting on their success can be a real drag.
As a marketer, you want to impress your clients and show them the value of their investment (ROI), but creating reports can be challenging.
You might find yourself unsure of where to start or how to proceed.
But what if I told you there’s an effective way?
A way to create professional, visually appealing reports that impress your clients and ensure future collaborations.
Let’s figure it out!
Benefits of Influencer Marketing Campaign Reports
Provides Transparency
Most influencer marketing campaigns lack transparency and understanding of the results.
Clients want to know what they are getting for their investment and how it impacts their business.
Influencer campaign reports address their pain point by clearly representing campaign results allowing clients to see the data directly and understand the results of the campaign.
Instills Trust and a Sense of Control
Your clients want to know that they can rely on your agency to provide accurate, up-to-date information about the campaigns.
This can be especially beneficial for clients who are new to influencer marketing and may not clearly understand the metrics and data associated with a campaign.
Demonstrating transparency provides
- Sense of confidence that your agency is credible and trustworthy
- Feel more in control over the influencer campaigns
Clients are more likely to continue working with your agency when you earn their trust.
Justifies the Cost of the Campaign
A key challenge for clients in influencer marketing is understanding the value of their investment.
Providing detailed and accurate campaign reports that show the campaign results, including reach, engagement, and other metrics, helps your clients understand the campaign’s value and justify the investment made.
Measure Success and Demonstrate Value
Measuring the success of an influencer marketing campaign is essential for both agencies and clients.
- Agencies need to demonstrate the campaign’s value to clients
- Clients need to understand the results of their investment
Reports briefly summarize your client that even selecting the right influencer for the campaign has played a significant role in their ROI.
Measuring the success of an influencer marketing campaign can be challenging, as it involves multiple metrics.
Know more about the metrics you need to measure in an influencer campaign
These metrics help to provide a more comprehensive view of the campaign’s performance and impact on the client’s ROI.
3 Best Ways to Proceed with Influencer Campaign Report
Spreadsheets
One of the most common ways to share influencer campaign insights is through Spreadsheets or Google sheets.
This method is simple and easy to use, as clients can access the document and see what’s happening in the campaign.
However, this easy method comes with its own difficulty.
Take a look at the sample spreadsheet reporting below:
This process is time-consuming and tiring, as changes in any campaign metric need to be changed manually.
Every metric involves numbers.
Copy-pasting numbers from multiple social media accounts is an error-prone task.
Making it difficult for clients and you to extract actionable insights while your effort ends in vain.
Closed Whatsapp or Slack Thread or Email Group
Another way to share influencer campaign insights is through a closed group, such as WhatsApp, Slack, or Email.
This method allows for real-time communication and instant updates.
BUT…
It can be difficult to keep track of all the conversations and information shared.
P.S. The following reaction sums up any marketer’s reaction by scrolling through 1000s of texts to figure out what information was shared.
Point to remember: Sharing reports via this medium shows a lack of professionalism.
Qoruz Reporting Tool
Your third way is to use a specialized reporting tool like Qoruz.
With Qoruz, clients can access real-time information about their campaigns.
The reporting tool is user-friendly and makes it easy for clients to understand the data and extract actionable insights.
Unlike the above two methods, using a reporting tool removes the manual input from the equation and enables easily accessible & transparent agency-client collaboration.
The benefits of this method include the following:
- Reduces dependency on your agency
- Instantly eliminating the need for manual updates
- Saves times
- Removing the need for multiple to and fros
- Portrays professionalism
Pro-Tips in Preparing Effective Influencer Campaign Reports
When creating effective reports for influencer marketing campaigns, there are a few key things to keep in mind.
Here’s your BONUS tips to help you prepare reports.
Clear Communicate
Ensure your reports are easy to understand and that the metrics and data you present are clearly labeled and explained.
Show Samples of Your Previous Reports
Providing samples of your previous reports can give your clients a heads up of what they can expect from your agency.
Explain the Metrics You Produce on the Report
It’s important to explain the metrics you produce on the report, especially if your client is not familiar with the industry.
Ask for Tools or Platforms Your Client Prefers
It’s always better to make your clients stick with your process.
But if you want to go that extra mile to make your clients comfortable, ask for the tools or platforms they prefer.
Remember, happy clients mean more business in the future.
Takeaway
There are many ways to share influencer campaign insights with clients, but it’s important to choose the best method for your agency and clients.
Whether through a spreadsheet, a closed group, or a specialized reporting tool, the most important thing is to ensure that your clients have the visibility and transparency they need to make informed decisions about their influencer marketing campaigns.
