Speak with influencers directly

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Playbook Overview

Playbook goal?

Speak with influencers directly

Stakeholders?

CXO, Marketing Head,

Why outsourcing influencer campaigns to an agency is not the best idea?

You plan to run influencer campaigns but don’t have the influencer’s contact details to discuss deliverables and costs. So, usually, you approach agencies to outsource your campaign.

When attempting influencer campaigns for the first time, It’s normal to outsource it to agencies rather than running the campaign all by yourself. Reason?

The agency takes care of the end-to-end campaign execution.

Here comes 2 main problems when dealing with an agency:

  1. You will not get transparency in the influencer cost. This will lead to unjustifiable budget consumption by the agency for all influencers. So, you will end up spending more money on the influencers than their actual cost.
  2. For another, if the agency liaisons on your behalf with the influencer, there is a higher chance of miscommunication between that agency and the influencers. It could be in terms of the deliverable quality, deadline, brand tonality etc. Also, if you want to reiterate the campaign brief after going live, you won’t be able to reach out to the influencers immediately as you don’t have the contact details of the influencer.

How does finding influencers manually impact the stakeholders?

Marketing executive

To a Marketing Head, it’s an unproductive task but demands hours of the team.

Marketing executive

To a CXO, the expected returns from the marketing resource go for a toss.

How to speak with influencers directly?

With Qoruz, you can check the influencer contact details in less than 5 secs. This gives you an upper hand to speak with influencers directly and negotiate on the deliverables and cost. The influencer contact checking phase comes with 2 values:

Accessibility to more influencer options

Qoruz has an open database of 3 lac+ influencers associated with the platform. Create a free account with Qoruz in less than 10 seconds and get instant free access to all the influencers.

Influencer contact number checker
Open an influencer profile from the list of food influencers suggested. You’ll see the “View Contact” button in the left navigation bar below the influencer’s display picture.

Click on it to access the contact details of the influencer. You will get the email address and contact number of the influencer and their manager (if they have one).

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Qoruz is an influencer marketing and intelligence platform, that enables superior influencer discovery, quick and easy influencer outreach.
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