Qoruz Case Study

How SocioClout ships brief-matching influencer campaign plans!?

SocioClout

Industry

Influencer Marketing Agency

Location

India

Company size

100+

    Quick Facts

  • Saved 1538 hours on analysing influencers

  • Streamlined reporting process for 5+ customers

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SocioClout Overview

SocioClout Agency is a dynamic Social Media marketing firm, specializing in digital brand elevation. Operating in the ever-evolving realm of Social Media and online marketing, they offer comprehensive services including content creation, influencer partnerships, and data-driven strategy.

They work with renowned brands such as Indeed, Costa Coffee, Spirite, Amazon and more.

Backstory

With an in-house influencer marketing team, SocioClout aimed to automate manual, repetitive tasks to improve campaign efficiency. They explored various tools, but unfortunately, they did not have access to a vast pool of influencers, and the tools provided limited profile insights. These tools lacked actionable insights beyond common metrics like shares, likes and comments.

The Challenge

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Influencers’ Audience Relevancy - Whenever a brand is talking to its audience, brands need to convey it in a way where the messaging resonates with its audience.  The SocialClout campaign team found it time-consuming to find influencer audience insights that match the brand ethos and messaging.

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Geo-specific Targeting - Focusing on specific geographical regions could lead to incremental brand growth over time, compared to mass targeting, which could disrupt messaging and campaign outcomes. Granular campaigns facilitated regional customer acquisition. Adding new influencers specific to a city or state was hectic and the options was limited too.

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Access to a Diverse Set of Influencers - Brands sought to collaborate with new influencers to access fresh audiences, but SocioClout lacked visibility into the entire influencer ecosystem.

The Solution

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Building Credibility - SocioClout strengthened client relationships by providing in-depth insights into influencers' audience demographics, including gender and age groups.

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Hyper-Targeting - They efficiently identified influencers with audiences specific to particular cities or states, enhancing geo-specific revenue for clients.

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Expanding Audience Reach - SocioClout expanded their clients' audience size by offering access to new influencers from a database of over 300,000 influencers.

Outcome

SocioClout's partnership with Qoruz resulted in significant improvements in

Campaign efficiency

Targeting

Influencer database

Conclusion

The collaboration with Qoruz has helped SocioClout address their challenges and bridge gaps in influencer marketing, resulting in more effective and impactful brand campaigns.

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Qoruz is an influencer marketing and intelligence platform, that enables superior influencer discovery, quick and easy influencer outreach. This is the official site of DATRUX SYSTEMS PRIVATE LIMITED.

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