Success Story

OPPO excelled in launching a mid-segment mobile phone, emphasizing its “Sleekest Phone”

4

Influencers

305k

Engagement

1.58M

Reach

1.75M

Impressions

Oppo image
brand image

Discover how OPPO Aced the Product launch of one of its mid segment Mobile Phones pushing the narrative of “Sleekest Phone”.

Industry

Smartphone

Solution

Influencer Search

Influencer Selection

Influencer Contact

Reporting

About

OPPO is one of the world's leading innovators of smart devices. With operations in over 60 countries and regions, OPPO's more than 290,000 points of sales and 1,900 official service centers share the beauty of technology with users all over the world. To forward our vision of a better future, OPPO has established ten smart manufacturing facilities around the world, as well as a global design center in London. Every day, 40,000 employees put their heart and soul into exploring the possibilities of humanistic technology.

The Challenge

OPPO's objective was to market the OPPO F17 Pro mobile device by highlighting its slim design and positioning it as the “Sleekest Phone” available in the market. And they also wanted to organize an Instagram challenge, featuring mini-celebrities competing with one another.

The Result

Utilizing a data-driven strategy, OPPO could identify top-performing influencers in the category that was a good fit with their brand image. Thus resulting in giving them a reach of 1.58M.

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