Like a treasure hunter seeking valuable gems, D2C brands mined the perfect influencers to promote their products and struck gold with their marketing strategies.
The below information will serve as a map for any D2C brand looking to navigate the waters of influencer marketing and discover the hidden treasure of increased sales and brand awareness.
Bewakoof is a D2C lifestyle brand that offers a range of trendy and affordable clothing, accessories, and mobile cases.
Bewakoof has a strong online presence and has gained popularity among the youth for its unique designs and social media presence.
Bewakoof is one of the early adopters of influencer marketing. It has carved its space in the hearts of Millennials and GenZ.
Bewakoof collaborated with more than 250 influencers across social media platforms.
In 2021, Bewakoof stated, “Our current business status is 300 crore and aiming to hit clock revenue of 2000 crore in next 4 years.”
And their biggest bet in reaching their audience is influencer marketing.
Recent Notable Campaign:
On 30th September 2022 (Creator’s day), boAt launched a new campaign, #FloatsYourboAt featuring brand ambassadors Kartik Aaryan and Kiara Advani to pay homage to content creators and their hard work.
The campaign celebrates the effort and rigor of content creators in making their careers mainstream.
Addressing the generation gap and the criticism Gen Z creators face and making them own their love for “earning while having fun.”
The campaign remarkably hit and resonated with the young creators giving boAt the brand exposure and making their campaign a hit.
boAt went a step ahead in collaborating with the first Meta Influencer, KYRA, to launch their product Rockerz 330 and Rockerz 333 ANC. This campaign was one of a kind bringing the exposure for their new launched products.
Pee Safe is a personal care brand aiming to promote healthy and hygienic habits among its target audience by providing easy and accessible personal hygiene products.
PeeSafe is also known for its eco-friendly and biodegradable products.
PeeSafe works with 6000 influencers. The brand says they have 80% organic followers.
Vikas Bagaria, Founder of Pee Safe, says, “he strongly believes in influencer marketing and is not ready to invest in TV commercials (at least for now).”
Bagaria says Pee Safe allocates
- 50% of their total expenses on marketing
- Out of 50%, 30% is invested in influencer marketing
One of Peesafe’s popular campaign was #OwnTheRed
Mamaearth specializes in providing natural, safe, and effective baby care products.
Mamearth’s mission is to provide high-quality products to parents, with a focus on safety, natural ingredients, and transparency.
Mamaearth invested heavily in influencer marketing, and their results are pretty evident.
Financial Year Earnings before and after influencer marketing:
- FY 2019 Pee Safe earned Rs. 16.8 crores
- FY 2020 Pee Safe earned Rs. 110 crores in March 2020
Peesafe saw a 6.5X growth after stepping their game into influencer marketing.
Beyond Water revolutionizes the way people view bottled drinks. It is an additive to your water to make it better.
Beyond Water came up with a campaign to create awareness and educate their target audience about how daily water intake contributes to a healthy lifestyle.
The hashtag for the campaign was #UpgradeYourWaterNaturally, and Beyond Water collaborated with influencers from lifestyle, travel, fitness, food, and food photography. Have a look at the stats of Beyond Water’s campaign results:
Bonus D2C Strategy Tip
Given the case studies of popular brands, if you’re not convinced about preferring influencer marketing, here’s a bonus tip to take the big leap.
Let’s say your D2C brand is new to the market and wants to bring brand awareness. It would be the best strategy to invest in micro-influencers.
A recent survey shows
- Micro-influencers bring 22.2X higher conversions compared to other influencers
- 82% of consumers would buy a product recommended by micro-influencers
Qoruz has a feature built to see your projected reach for your investment when collaborating with micro and nano influencers. Check it out.
The case studies of popular D2C brands demonstrate the effectiveness of influencer marketing in driving business growth. Partnering with a diverse range of influencers, these brands were able to gain brand exposure and resonate with their target audience. Influencer marketing allows D2C brands to reach a wider audience, build brand awareness and increase trust in their products.