Influencer marketing has become a perfect strategy for brands that want to reach their audiences in a non-promotional way. Instead of pushing their message, they can take the help of influencers to get their news out more organically.
So, if you want people to take your advice on social media, what are the steps to follow when looking to become an influencer? Here are 9 ways:
Maintain a Daily Reading List
Start reading platform blogs and articles from different outlets to gain valuable insights about your niche. Study case studies, expert opinions, and news that are shared and published by the people you trust. You can use a tool like Feedly to subscribe to most of the topics and benefit from various advice and viewpoints.
3Cs – Create, Content, Consistency
If you haven’t already, create your blog on a publishing platform like WordPress. Write blog posts and publish them regularly, at least twice a week. Partner with other influencers and invite them to your blog, or run a promotion with them that can get shared on different sites.
Share Content That’s Useful for Your Audience
Stay on top of the latest news and articles in your niche. Share high-quality content with your audience on social media. If you specialize in a particular platform, use it as your primary social network. You can use other platforms to increase your visibility. People should see you as a good resource and share your content if they find it interesting. Only post original articles.
Increase Your Online Visibility
To become an influencer, you have to be seen. Participate in conversations across various networks, attend webinars, answer questions on Quora, share ideas in LinkedIn groups, and engage in Twitter chats. Don’t just comment, share, tweet, or post, but add your valuable opinions.
Collaborate and Contribute to Others
Contributing unique content to different publications and blogs is one of the fastest ways to gain your status as an influencer. Guest blogging is a technique that will increase the credibility, traffic, and visibility of your blog. When your content has been published, let all your people in the network know about it.
Find Your True Motivation
To become an influencer, you need to have knowledge in your niche. Focus on one social media industry or a single platform such as Twitter, LinkedIn, Pinterest, Instagram, or Facebook instead of trying to be an expert in every place.
Make Use of Hashtags
Hashtags are the perfect way to make your content discoverable. Use the allowed number of hashtags and keep them relevant to your post. Mix up popular and specific hashtags for maximum impact.
Set Keyword Alerts
Stay updated by reading news alerts, relevant posts, and press releases. There are free tools that will help you stay on top, such as Social Mention and Google Alerts.
Publish Content on LinkedIn
Post content on the LinkedIn publishing platform to establish yourself as an authority in your niche. People often assume that all posts on LinkedIn are by influential people.
In conclusion, if you have other ways to become a social media influencer, feel free to share them in the comment section.