“Mother knows best” is a popular saying around the globe. Being a mom is considered a blessing and one of the most challenging jobs in the world. This is why anything a mom says is regarded for your good.
It was only a matter of time before their sphere of influence expanded into the world of social media. They are an important part of social media influencers.
Today, many moms are highly active on social media and are often seen sharing adorable pictures of their children on social accounts.
Apart from these, mom influencers have strong opinions about products and brands that affect their near and dear. Combine that with social media, and we have a powerful set of influencers that brands need to take note of.
The Top Working Mom Influencers
To empower marketers with valuable insights for collaborating with mom influencers, Momspresso.com partnered up with Qoruz to come up with a one-of-a-kind report titled ‘Top 100 Mom Social Media Influencers of India’.
As per the report, in that order, the top 3 mom influencers in India are Madhuri Dixit, Kajol Devgan, and Shilpa Shetty Kundra. The report also revealed the top social media influencers from the North, South, West, and East zones of India to be Ritu Rathee Taneja, Radhika Pandit, Madhuri Dixit, and Sakshi Singh Dhoni, respectively.
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How This Report Was Created
Influencer marketing is fast becoming an important branding and promotion channel for marketers. So it becomes paramount for marketers to have a reliable, unbiased system for selecting and vetting influencers.
With the presence of thousands of Social media influencers in the market, an automated, data-driven approach becomes essential for efficient evaluation.
With the Qoruz Score, a percentile-based influencer scoring system, and Momspresso’s detailed insights on Indian moms, we have compiled and collated a list of mom Social media influencers for this report.
The Qoruz score considers various engagement metrics, such as average comments, follower growth, etc., to calculate and generate a score indicative of an influencer’s effectiveness on a platform.
Since an influencer’s performance may vary across platforms, a platform-specific score is much more accurate and unbiased.
The top 100 mom social media influencers report is a result of the careful evaluation to provide brands and marketers. The report offers an insightful view into a relatively untapped segment of influencers who inspire large audiences and represent a member of family and society whose opinions everyone values significantly. After all, mothers know what’s best.
Download the full report of 100 working mom influencers here.
