Content marketing has gotten more creative over the decades. The onset of influencer marketing proved to be a gamechanger for the way brands interacted with their target audience.
But there’s always the question of compensating the influencers for their work; for making sure they receive a deal they are happy to work for, and that they continue endorsing and not belittling your brand.
Monetary compensation is one way, but not all brands can afford or wish to pay money at all times.
And you know what? You do not have to take the money route to compensate for influencer collaboration every time.
But then, how do you all get influencers to work with you? What deals can you strike to convince them to promote your brand without monetary benefits?
This article will emphasize on the ways to encourage influencer collaboration.
How to Encourage Influencer Collaboration?
Collaborating with influencers can be a great way to reach a wider audience, build trust and credibility and create more engaging content for your brand.
You can reach out to influencers in your niche and see if they are interested in collaborating. You can also look for opportunities to guest post on other influencers’ blogs or featured in their social media posts.
The following ways should help you get started in influencer collaboration:
1. Define Your Goals
Before you can encourage influencer collaboration, you need to first define your goals.
Ask this question to yourself: “What do I hope to achieve through influencer collaboration?”
Once you know your goals, you can easily shortlist influencers based on your brand and campaign goals.
2. Identify the Right Influencers
Not all influencers are created equal. When looking for influencers to collaborate with, be sure to identify those who align with your brand values and who have an engaged following that matches with your target audience.
3. Reach Out and Introduce Yourself
Once you’ve identified a few potential influencers to work with, reach out and introduce yourself to the influencer.
Share your brand goals for the collaboration and why you think the shortlisted influencer would be a good fit.
You can share the details via Instagram DM or email. Drafting an email is more professional and the chances of them responding is high.
4. Be Open to Communication
Be flexible in your approach toward collaboration. Influencers are busy people just like you, so be prepared to work around your schedules and accommodate each other’s timings.
This doesn’t only end with finalizing working schedules; when briefing your campaign, be open to hearing what the influencer has in mind (the influencer knows their target audience better.)
Ensure to clear the air of any doubts and communicate the expectations. Discuss deadlines, deliverables, and any content guidelines to follow details so your brand and influencer are on the same page.
5. Offer Something of Value
What can you offer influencers in return for their time and effort?
Incentives are a great way to get influencers to collaborate with you. You can offer paid compensations, discounts, free products, or even commissions for sales generated. Contacting influencer’s directly instead of a third party vendor significantly reduces the campaign cost.
Another way to encourage influencer collaboration is to offer exclusive content. This could be anything from behind-the-scenes content to early access to new products.
Influencers will be more likely to promote your brand if they feel they are getting something exclusive in return.
Whatever you choose, make sure the incentive is something that will appeal to the influencer so they can create and share content for your brand.
6. Show Your Appreciation
Finally, be sure to show your appreciation for the influencers’ campaign contribution. A simple thank-you goes a long way in maintaining a good relationship and ensuring future collaboration opportunities.
By following these best practices, you can create a collaborative environment that will encourage influencers to work together to create successful marketing campaigns.
Additional Smart Ideas for Influencer Collaboration
There are many benefits to working with influencers, including exposure to target audience, increased brand awareness, and improved SEO. However, one of the most important benefits is the ability to tap into the influencer’s network.
Collaborating with a set of influencers, you will have the ability to reach a larger audience than you would be able to on your own. Try building relationships with other influencers and work together to promote each other’s content.
In addition to the ways we’ve discussed earlier in collaborating with influencers, the following are a few smart ideas:
1. Host a Contest or Giveaway
Hosting a contest or giveaway is an effective strategy that encourages influencer collaboration. Because here the infuenerc’s audience receives something in return and the influencer’s account is more likely to increase in following numbers. This gives influencers an incentive to promote your brand to their audience and helps you reach a larger audience.
2. Be Active on Social Media
Make sure you are active on social media and engaging with influencers. Like and comment on their posts, and share their content. This will help you build relationships with influencers and make them more likely to collaborate with you.
The Benefits of Influencer Collaboration
There are numerous benefits when collaborating with an influencer:
- Perhaps the most obvious is the potential to reach a wider audience. By teaming up with influencers, you can tap into their followers and expand the reach of your message.
- Influencer collaboration helps build trust and credibility. Their followers are more likely to check what your brand has to offer when the influencer shares content mentioning your brand.
- Influencer collaboration can also help to create content that is more varied and interesting. By working with others, you can come up with content ideas that you may not have thought of on your own. This can help to keep your followers engaged and coming back for more.
- Influencer collaboration can simply be a lot of fun. Working with influencers can be a great way to meet new people and learn new things. It can also be a nice break from the solo grind of running your own influencer business.
As you can see, influencer marketing is a rather complex topic to tackle, but it doesn’t have to be. The most important thing to remember is to remain flexible and open-minded.
Remember that the goals of your campaign may not be the same as the goals of your influencers, and remember to give them something of value in return for their hard work.
The more collaborative your campaign is, the better results you will likely see. So get out there, make connections with a few relevant influencers, and show them how much you appreciate their help!